Background on Firefly
Firefly began its operations in 2007 and operates a fleet of seven ATR 72-500 turboprop aircraft, which in 2011 will increase to a total of 10 aircraft. It currently flies to 19 cities and operates 24 routes within Malaysia, Thailand, Indonesia and Singapore.
Firefly recently announced the next chapter of its growth with the introduction of its jet aircraft operations with a new fleet of Boeing 737-800 which will operate from the Main Terminal Building of Kuala Lumpur International Airport (KLIA) starting Jan 2011.
Firefly won the “2010 Frost & Sullivan Value Airline of the Year” award and recently the “Green Initiative of the Year 2010” award by Leaders in Aviation Award in conjunction with the Doha Aviation Summit 2010.
Firefly is found to be the first company in Malaysia and the second airline in the world to have a page on Foursquare, the location-based social network that enables travellers to discover useful travel tips near their airports or destinations. For more interesting facts and tips, visit http://foursquare.com/flyfirefly to meet up with friends, discover new places and unlock rewards as you travel. Firefly also connects with the community via Facebook, Twitter & Blog.
Firefly's first customer at its Airport Ticketing Office in KLIA.From Left:Angelina Corrina Fernandez,Firefly head or Marketing & Communications and Pn.Hamidah. To-day 04/01/2010.
Sepang: Firefly, Your Community Airline, unveiled its latest airport ticketing counter at the Main Terminal Building of KL International Airport to better serve and offer greater convenience to passengers.
To celebrate the occasion, Dato’ Eddy Leong performed a symbolic flag-raising to mark Firefly’s presence in KLIA and this was witnessed by Dato’ Azmi Murad, Senior General Manager, Operations Services of Malaysia Airports.
According to Firefly’s Managing Director, Dato’ Eddy Leong, opening a ticketing counter at KLIA was a natural progression from the decision to base its new Boeing 737-800 operations at the award-winning airport. “Firefly’s operations in KLIA will focus on offering unbeatable value at lowest fares. We will beat our competitors hands down with our low fares.
“This is made possible with our decision to use the Boeing 737-800 aircraft, with a capacity of 189 seats, which has allowed us to achieve one of the lowest cost of available seat per kilometre (CASK) among our competitors. We also have the advantage of leveraging on our parent company Malaysia Airlines’ infrastructure such as maintenance engineers and ground handling operations to keep costs low.
“The value passengers get in return besides low fares is also a pleasant experience and comforts such as aerobridge services and the convenience of an Express Rail Service – that we’re offering these benefits at fares as low as ours is indicative of our commitment to deliver value to our passengers. You don’t have to cross the tarmac under the hot sun to board our planes.”
Firefly will begin its operations on January 15, 2011 from the Main Terminal Building of KLIA to Kuching and Kota Kinabalu twice daily, and from January 24, 2011, four times daily and three times daily respectively. One of the key features of the B737-800 operations is that passengers can enjoy even greater savings with the Standard and Premium sets of services that let passengers buy several add-on services at low prices.
For example, the Standard set comprises an in-flight-meal, bottle of mineral water, 15+5kg of checked baggage allowance and Preferred Seat selection, and costs RM38 only, which is 40 percent lower than if the add-on services were bought individually.
Dato’ Azmi Murad said: “Malaysia Airports is pleased with Firefly’s decision to base its Jets operations at the Main Terminal Building, KLIA which will contribute to the growth of KLIA as a transit hub and enhance the connectivity offered. We look forward to working with Firefly to further improve the passenger traffic and bring in more tourists as it’s one of the key drivers of the Malaysian economy.”
Located within the departure hall, opposite Check-in Island C to D, Firefly’s new airport ticketing counter opens from 8.30am to 5.30pm and, sells tickets to all Firefly routes, add-on products such as in-flight meals, check-in baggage allowances and Standard and Premium sets of services. The opening hours will be revised to 5.30am to 10pm from 15 January 2011 onwards.
To date, Firefly has 21 airport ticketing offices and projects to open another six airport ticketing offices in 2011. The latest all-in fare promotion for the East Malaysian routes is RM59 one way for the travel period of 17 January to 15 May, 2011. Booking period will end on 16 January, 2011.
For more information visit Firfly's online booking:Firefly Airline
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